Monday, December 28, 2015

December 28th: How Important Are Etsy Categories

If you've shopped or sold on etsy recently, you may have noticed the categories prominently listed on the top of every etsy page: Clothing & Accessories, Jewelry, etc. Clicking on the links brings up further subcategories, and overall it's not too bad of a way to shop on etsy.

For digital collage sheets, however, it's been a disaster. At the exact same time etsy began emphasizing categories, they did away with the category “digital collage sheet.” I recently wrote to etsy and asked what category collage sheets would fit into, and SEVEN days later they got back to me and said, essentially:

"Items go into categories based on materials, how it's made, who made it, or who it’s for."

In other words, there is no longer a category for digital collage sheets.

You can see the full list of categories on etsy here. There's football helmets (7000 of them), train cases (3000 items). Heck, there's an entire category devoted to golf bags (all 294 poorly tagged results). And yet the more than 100,000 items that are tagged "collage sheet" have no home.

A recent article on etsy search and SEO sums it up well: "I'm sure we've all noticed that invasive new drop-down menu that takes over half the screen whenever you mouse across it; these are the new Browse sections and many shoppers use them. If your item doesn't fit in these you got problems."

Well poop.

Day 28 - December 28
Etsy Sales $0
Etsy Views: 239

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